Mission Banner

EVERY PURCHASE SUPPORTS
URBAN FARMING

BEFORE THERE WAS A BRAND,
THERE WAS A MISSION.

Growing Roots is Unilever’s commitment to support urban farming in the U.S. In 2015, Unilever formed a partnership with the city of New York’s “Building Healthy Communities” initiative and Green City Force to create urban farms in six underserved neighborhoods. Inspired by the transformational impact of these farms, we launched Growing Roots Foods to help support urban farming across the country.
WAIT, WHAT IS URBAN FARMING?WAIT, WHAT IS
URBAN
FARMING?
Simply put, urban farming is growing and producing natural food within a city or densely populated area. But the many benefits of urban agriculture are far from simple. Urban agriculture can play a role in improving nutrition, creating green spaces, providing sustainable, local food, poverty alleviation, crime prevention, community building, and racial justice.

We are proud to support the work of our partners making transformational change in their communities.

ROOTED IN

PARTNERSHIPS

Our partnerships are integral to making this all happen. Together we have formed an ecosystem of partnerships at the local and national levels, to provide underserved communities affordable access to fresh food. Learn more about our partnership here.

WE’RE PROUD
TO SUPPORT THE
WORK 
OF OUR PARTNERS

SEE WHERE YOU CAN GET INVOLVED

SEE WHERE
YOU CAN GET
INVOLVED
Learn more about the farms we support and how you can donate to our partners. FARMS WE SUPPORT